Rhonda Harper, MBA

Rhonda Harper, MBA

Harper Expert Witness
Serving Clients Nationwide
Dallas , TX 75214
Office: 214-244-4608
Introduction

RETAINED BY 100+ LAW FIRMS: "I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf." Greenberg & Traurig, LLP

* FORTUNE 100 CHIEF MARKETING OFFICER * ADJUNCT MARKETING PROFESSOR * RESEARCH SURVEY EXPERT
Trademark and Trade Dress Infringement | Misleading and Deceptive Advertising | Licensing | Consumer Privacy | Commercial Reasonableness | Merchandising

Retained by 100+ law firms, Rhonda Harper MBA has provided consulting and testimony in cases involving trademarks and trade dress, advertising, branding, promotion, consumer privacy, consumer perceptions and behavior, innovation, product development and product launches, market analysis, market research, share and size, marketing effectiveness, corporate and marketing strategy, media relations, public relations, communications, and packaging.

Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.

Located in Dallas, TX and serving clients nationwide, Ms. Harper is a former Fortune 100 Chief Marketing Officer and Adjunct Marketing Professor who has conducted 70+ Lanham Act surveys, produced 100+ reports, been deposed 50+ times, and served in 20+ trials and arbitrations.


Areas of Expertise
  • Advertising
  • Business
  • Communications
  • Food
  • Franchising
  • Intellectual Property
  • Licensing
  • Marketing
  • Public Opinion & Survey Research
  • Trade Secrets
  • Trademarks

Expert Background
Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: MBA, Emory Goizueta School of Business
BS, Education / Math Resource, Illinois State University
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: Member - CMO Club
Member - Business Roundtable
Member - MENG - Marketing Executives Networking Group
Member - AMA - American Marketing Association
Member - MRI Marketing Research Institute
Board Member - Emory Goizueta Alumni Association
Board Member - Leadership Worth Following (www.leadershipworthfollowing.com)
Board Member - Partnership Against Domestic Violence
Board Member - National Association of Advertisers
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: Teaching:
American University Adjunct MBA Marketing Professor
Fairleigh Dickenson University Adjunct MBA Marketing Professor
Emory University Goizueta Business School - Guest Lecturer
High School Math Teacher

Sought after corporate and industry speaker. Recent engagements include:
- Harvard Business School
- Institute for International Research
- American Marketing Association
- Promotion Marketing Association
- Eli Lilly
- PacifiCare
- Public Relations Society of America
- Delta
- Anheuser Busch
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No.
Q: On how many occasions have you been retained as an expert?
A: 100+
Q: For what area(s) of expertise have you been retained as an expert?
A: Intellectual Property Surveys: Trademark, Trade Dress, Patent
-Consumer Confusion
-Secondary Meaning
-Genericness
Licensing
Commercial Reasonableness
Distribution & Trade
Advertising
Brand Management
Packaging
Marketing
Public Relations
Consumer Research
Retail
Consumer Package Goods
Sales/Distribution
Retail Personal Injury
Consumer Privacy
Q: In what percentage of your cases were you retained by the plaintiff?
A: 60%
Q: In what percentage of your cases were you retained by the defendant?
A: 40%
Q: On how many occasions have you had your deposition taken?
A: 45+
Q: When was the last time you had your deposition taken?
A: 2019
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: 45+
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: 20+
Q: For how many years have you worked with the legal industry as an expert?
A: 15
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting
Research/Surveys
Reports
Rebuttals
Expert Testimony
Q: What is your hourly rate to consult with an attorney?
A: $600
Q: What is your hourly rate to review documents?
A: $600
Q: What is your hourly rate to provide deposition testimony?
A: $600
Q: What is your hourly rate to provide testimony at trial?
A: $600
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: A non-refundable retainer of $7500 or 50% of estimated fees is due prior to project commencement. Miscellaneous fees are billed at cost. These fees include, but are not limited to, travel expenses, copies ($.50/page), and postage. Business Class travel, non-refundable and paid in advance. Depositions and trial fees estimated and paid in advance and reconciled within 2 weeks post event. If cancelled, non-refundable. Non-working travel time billed at $300/hour.


References

CLIENT LIST

* Repeat Client For More Than One Case. ** Retained For More Than One Project For One Case.

Akerman LLP

Akin Gump Strauss Hauer & Feld

Albritton Law Firm

Altman Law Group

Anderson & Anderson LLP

Astourian & Associates Inc.

Atkinson, Andelson, Loya, Ruud & Romo

Barnes & Thornburg LLC**

Benton Law Firm

Brinks Gilson & Lione

Bowman Brooke

Brown Fox Law

Braxton Hilton & Perrone PLLC

Brunini, Grantham, Grower & Hewes, PLLC**

Colley Shroyer and Abraham

Collen IP

Connelly Rose

Cox Wootton Lerner

Clark Hill**

David Howard Law Firm PC

Davis Firm

Dawson Parish PC

Dentons US LLP*,**

Ditthavong & Steiner**

Dunlap Bennett & Ludwig**

Espinosa Tueba PL

Feldman Law Group

Fitzhugh Alvalero and Lee

Foley & Lardner LLP *, **

Foster Pepper PLLC**

Foust Partners

Friedman & Feiger

Frutkin Law Firm PLC

Gibson Dunn & Crutcher

Goldfarb PLLC

Goodsill Anderson Quinn & Stifel

Grant, Genovese & Baratta, LLP

Gray Robinson

Greenberg Traurig LLP*, **

Hagans Montgomery Rustay PC

Hartline Dacus Barger Dreyer LLP

Hedrick Kring PLLC

James H Horton Law Offices PC

John J Skinner

Jones Waldo Holbrook & McDonough

Kane Russell Coleman & Logan PC

Kirkland & Ellis LLP

Law Offices of Mark B. Rosen

Law Offices of William G. Shaw Jr.

Lee Shome & Kennedy LLP**

Lipton Weinberger & Husick

Lowe Hauptmann Ham & Berner LLP

Madden & Madden PA

Manning & Kass Ellrod, Ramirez, Trester LLP

Mark G. Usdin PA

Matesky Law PLLC**

McArthur Law Practice

McCauley Westberg & Ramirez PLLC

McDavid & Associates PC

Merchant Law Group

McDonnell Boehnen Hulbert & Berghoff LLP

Michael Freund & Associates

Michelman & Robinson, LLP

Morris Manning & Martin

Morrison & Foerster LLP

Mullin Russ Kilejian PC

Munger Tolles & Olsen LLP



Niro Haller & Niro Ltd.

O'Melveny & Myers LLP

ONE LLP

Paul Hastings LLP

Paul Owens Law Firm

Paul Wilkinson Law Firm LLC

Pennington PA

Ramirez and Associates PC

Richard Harrison PA Attorneys at Law

Romero Park PC

Sandberg Phoenix & Von Gantard*,**

Shackelford Melton & McKinley

Shafer & Associates PC

Sheef & Stone LLP

Sheehy Ware & Pappas

Sloan Matney

Spangenberg Shibley & Liber LLP

Stinson Leonard Street**

Sullivan & Cromwell LLP

Swanson & Bratschun LLC

Taylor Porter **

Thomas & LoCicero PL

Thompson Coe

Touchstone Bernays Attorneys at Law

Underwood Perkins

Van De Poel, Levy, Arneal & Serot, LLP

Vedder Price*, **

Venable PC

Vorys Sater Seymour and Pease LLP

Wagner Law

Wagner McLaughlin PA

Womble Bond Dickinson

Wright Close

Zuber Lawler & Del Duca LLP