Dr. Mark Lehto—Co-Founder and Professor at Purdue University. He completed his Ph.D. in engineering at the University of Michigan, where he specialized in human factors engineering, in particular warnings and labeling, which was also the topic of his dissertation and first book, Warnings: Fundamentals, Design and Evaluation Methodologies, Vol. 1. He teaches courses at Purdue in human and safety factors areas, as well as decision making and artificial intelligence. He has authored numerous professionally-reviewed articles, and he has authored / coauthored internationally-recognized textbooks in the areas of human factors and ergonomics, including his latest textbook Introduction to Human Factors and Ergonomics for Engineers. His current research often involves collecting data in the usability of consumer products and human computer / machine interactions in relation to safety. Dr. Lehto also holds patents in the automotive area in relation to occupant restraint systems. In addition, his early experience in commercial agriculture and fishing qualifies him to research and analyze agricultural, recreation, vehicle, and marine accidents.

Special Expertise: Knowledge engineering, warnings and instructions, structuring expert systems, accident modeling, accident statistical analysis, consumer product safety, boating safety, in-field national surveys of product usage and product information effectiveness, automotive occupant restraint systems

Affiliations: American Institute of Industrial Engineers (IIE), Human Factors and Ergonomics Society (HFES), Alpha Pi Mu (Industrial Engineering Honor Society).