Michael W. Boyce, Ph.D., is a human factors scientist and principal of Boyce Human Performance, LLC. He holds a Ph.D. in Applied/Experimental Human Factors Psychology (University of Central Florida) and an M.S. in Human-Computer Interaction (Georgia Tech). His work spans usability evaluation, human-performance measurement, augmented and virtual reality, simulation, and assistive technology and accessibility, with more than 1,100 scholarly citations. He is a Nielsen Norman Group UX Master and consults on usability, accessibility/ADA, and human-performance matters.