Prof. Jonathan Z Zhang
I am a tenured marketing professor (Dr. Ajay Menon Professor, Colorado State University) and an Associate Editor at the Journal of Marketing and Journal of Academy of Marketing Science.
I conduct and critique Lanham Act consumer surveys—likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and perform conjoint/choice modeling for valuation and damages apportionment. I also provide survey rebuttals and Daubert/FRE 702 critiques. Publications include Journal of Marketing, Marketing Science Management Science, and practitioner outlets (HBR, MIT SMR). Known for clear, jury-friendly explanations.
Nationwide availability; English/Mandarin. Typical timelines: protocol 7–10 days, fielding 5–7 days, report 10–14 days post-field (scope-dependent).
- Advertising
- Economics
- Intellectual Property
- Internet
- Lost Profits
- Marketing
- Public Opinion & Survey Research
- Retail Store Design & Operations
- Statistics
- Trademarks
- Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
- A: Dr. Ajay Menon Professor of Marketing, Colorado State University (tenured faculty appointment)
Ph.D., Marketing, Columbia Business School
Associate Editor, Journal of Marketing
Associate Editor, Journal of the Academy of Marketing Science (JAMS) - Q: Please list your affiliations or memberships in any professional and/or industry organizations:
- A: Editorial leadership: Associate Editor, Journal of Marketing; Associate Editor, JAMS
Editorial/peer review service for leading journals in marketing, management, and information systems
University affiliation: College of Business, Colorado State University
Membership: American Marketing Association; Academy of Marketing Science; INFORMS Society for Marketing Science (ISMS) - Q: Please list any teaching or speaking experience you have had, including subject matter:
- A: University teaching and invited talks and seminars : marketing strategy, consumer behavior, survey research, digital/omnichannel marketing, and quantitative methods (including conjoint/choice modeling)
Practitioner writing and media commentary on branding, retail, consumer trends, advertising, and consumer decision-making - Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
- A: No
- Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
- A: Case assessment and consulting
Survey design/oversight (Eveready, Squirt, trade dress, secondary meaning, deception)
Conjoint/choice-based valuation and damages/apportionment
Survey rebuttals and Rule 702/Daubert critiques
Expert reports, deposition, and trial testimony
Rapid scoping calls; protocol development; fieldwork supervision; analysis and exhibits - Q: What is your hourly rate to consult with an attorney?
- A: Standard expert rates; survey & testimony rates upon request; minimum engagement applies
- Q: What is your hourly rate to review documents?
- A: Standard expert rates; survey & testimony rates upon request; minimum engagement applies
- Q: What is your hourly rate to provide deposition testimony?
- A: Standard expert rates; survey & testimony rates upon request; minimum engagement applies
- Q: What is your hourly rate to provide testimony at trial?
- A: Standard expert rates; survey & testimony rates upon request; minimum engagement applies
- Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
- A: Standard expert minimum (applies to new matters)
Retainer may be required depending on scope/timeline
Travel time billed at consulting rate; travel expenses at cost (airfare, hotel, ground, per diem)
Pass-through costs for survey fielding/panel procurement and any specialized programming
Administrative/production costs (exhibits, secure file transfer) at cost
- Designing Reliable Lanham Act Surveys: Eveready & Squirt — A Short Primer for Attorneys
- Conjoint & Choice Modeling for Damages and Apportionment — A Practical Guide for Attorneys
- On direct marketing effectiveness - 2025 MIT SMR
- On dynamic pricing in B2B - 2014 Marketing Science
- On consumer dynamics - 2020 Journal of Academy of Marketing Science
- On consumer reference points - 2025 Quantitative Marketing and Economics
- On retail stores - 2022 Journal of Marketing
Available Upon Request