Joffrey Long

Mr. Joffrey Long

Southwest Mortgage
5151 California Avenue, Suite 100
Irvine, CA 92617-3205
Office: 818-635-1777

Active in making, arranging and investing in both private money (aka hard money) and institutional real estate loans, and in arranging and loan servicing of trust deed investments since 1979. President of mortgage company, past president and education chair and current director and member of the education committee of the California Mortgage Association. Extensive teaching and training experience as an instructor for loan originator and loan servicer continuing education classes, including those required under the Nationwide Mortgage Licensing System, (NMLS) seminars on mortgage industry practices, and as a contract instructor for Park University Enterprises. Author of numerous courses and seminars regarding loan origination, loan servicing and the sale of loans to investors.

Mortgage litigation consultation and mortgage expert witness testimony in areas of real estate loan origination, real estate loan brokerage and loan servicing practices, including standard of care and accepted industry practices for loan originators, lenders, broker standard of care, broker duties, mortgage lender activities, required disclosures, agency relationships, fraud, hard money expert witness testimony regarding making, arranging and servicing of loans referred to as hard money or private money, loan servicing expert witness testimony regarding loan modification, the California Homeowner's Bill of Rights, California mortgage licensing methods, and the standard of care and disclosures in California trust deed investments. Experienced in report writing, depositions, court testimony and litigation consultation.

Presently active as a practitioner in both institutional lending and loan servicing as well as hard money lending and loan servicing. Testimony provided in matters regarding loan origination, loan servicing, and the sale of loans to investors, both private and institutional. Extensive background in training and education for the mortgage industry.

Although I've testified as an expert more than 45 times and regularly perform mortgage expert witness assignments, I'm primarily active in loan servicing, mortgage lending, loan brokerage, and trust deed investments. The majority of my earned income (approximately 70%) is from these activities, with 30% or less of my income coming from expert witness activities.

CV available upon request.

(Profile updated April 28, 2023 by Joffrey Long)

Areas of Expertise
  • Commercial Real Estate
  • Construction Lending
  • Finance
  • Mortgages
  • Real Estate Broker
  • Real Estate Finance

Expert Background
Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: Real Estate Broker (Calif.) since 1978, Calif. Dept. of Real Estate Broker # 00525142
National Mortgage Licensing System (NMLS) endorsement number 207202
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: California Mortgage Assn. Member, Board of Directors and Education Committee, Past Chair, Education Committee, Past President 2007-2008, Member, United Trustees Association, Certified as Level I and Level II Trustees Sale Officer Designation
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: Presenter of educational topics for Calif. Assn. of Mortgage Brokers, California Mortgage Assn. Senior instructor in National Mortgage Licensing System and California Dept. of Real Estate continuing education seminars. Previous contract instructor for Park University Enterprises. Author of numerous educational classes and courses for mortgage professionals, with several having been approved for continuing education credit by the Calif. Bureau of Real Estate
Over 230 live seminars presented since year 2000. Extensive training in public speaking, communication and writing. (Updated June 10, 2019)
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: None.
Q: On how many occasions have you been retained as an expert?
A: Testified in more than 45 depositions, trials and arbitrations, retained in more than 100 matters since 2005.
Q: For what area(s) of expertise have you been retained as an expert?
A: Mortgage loan origination, loan brokerage, and loan servicing, industry practices, foreclosure practices, loan investor matters including standard of care and disclosures, borrower and investor agency, loan modification issues, issues under the Homeowners Bill of Rights, Dodd Frank Loan Servicing Requirements, and licensing issues. Cases handled have been both related to institutional lending and to private party or "hard money"(non-institutional) lending and loan servicing.
Q: In what percentage of your cases were you retained by the plaintiff?
A: 35%
Q: In what percentage of your cases were you retained by the defendant?
A: 65%
Q: On how many occasions have you had your deposition taken?
A: 45+
Q: When was the last time you had your deposition taken?
A: September, 2020
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: 21 times
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: 25
Q: For how many years have you worked with the legal industry as an expert?
A: Since 2005
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Review and consulting, expert testimony, reports.
Q: What is your hourly rate to consult with an attorney?
A: Provided upon inquiry.
Q: What is your hourly rate to review documents?
A: Provided upon inquiry.
Q: What is your hourly rate to provide deposition testimony?
A: Provided upon inquiry.
Q: What is your hourly rate to provide testimony at trial?
A: Provided upon inquiry.
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Provided upon inquiry


provided upon request