Mr. Rob Wallace

Best of Breed Branding Consortium
669 Oradell Ave
Oradell , NJ 07649
Mobile: 917-860-0319
Office: 917-860-0319
Introduction

Please see the short video at www.RobWallaceExpert.com

Unlike an academic expert, Rob Wallace has been actively involved in the brand consulting industry for more than 35 years. For the past 30+ of these years, Rob served as the managing partner and chief strategist of his firm, Wallace Church Inc www.wallacechurch.com and is currently the managing partner of Best of Breed Branding Consortium, www.bestofbreedbranding.com

Rob worked directly in developing brand strategy, designing and analyzing surveys and creating brand names, identities, logos, package design and communications for such companies as Coca-Cola, Procter & Gamble, Nestle, Target, L’Oréal, Microsoft, Pfizer, Anheuser Busch, The Home Depot, Pepsico, Colgate Palmolive, Bacardi and more than 100 additional consumer product and service corporations across virtually all industries in the US and globally.

Prior to working in his own firm, Rob worked for Grey Advertising, then the ninth largest advertising agency in the world developing brand messaging strategy and brand communications for leading global brands.

Rob has designed and analyzed more than 1,000 consumer surveys and thus has an exceptional understanding of consumer perceptions driven by brand communications.

Rob has served more than 60 cases focused on trademark, trade dress, copyright and IP infringement and all other branding industry issues. Rob has testified 40 times at deposition, 3 times at trial and once at arbitration. To his knowledge, all of Rob’s reports have been accepted by the courts and he has never had a successful Daubert challenge.


Please learn more at the short video at www.RobWallaceExpert.com


Areas of Expertise
  • Advertising
  • Copyrights
  • Intellectual Property
  • Marketing
  • Packaging
  • Patents
  • Trademarks

Expert Background
Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: • Keynote speaker on brand identity strategy at more than 50 marketing, design and
research industry events across the US, UK, Europe, Latin America and Asia
• Author of numerous articles and published case histories on brand identity design in the
Wall Street Journal, Forbes, Brandweek, Design Management Journal, Package Design
Magazine and numerous other publications,
• Co Author “Really Good Package Design Explained, Rockport Press, 09
• Lecturer on brand identity at Columbia Business School, Georgetown University, Seton
Hall, University of Texas, School of Visual Arts Masters in Branding and other MBA
programs of leading universities
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: • Board of Directors, Design Management Institute, 2010 - 2016 (www.dmi.org )
• CoChair, The Design Value Project- Design Management Institute (www.dmi.org/value)
• Distinguished Faculty Member, Path to Purchase Institute, speaker at national conference
for the last 10 years
Board of Advisors, PAC Global Design Awards
American Marketing Association
Color Marketing Group
American Institute of Graphic Arts
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: • Keynote speaker on brand identity strategy at more than 50 marketing, design and
research industry events across the US, UK, Europe, Latin America and Asia

• Lecturer on brand identity at Columbia Business School, School of Visual Arts Masters in Branding program, Georgetown University, Seton Hall, University of Texas, and other MBA programs of leading universities
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: no
Q: On how many occasions have you been retained as an expert?
A: 65+
Q: For what area(s) of expertise have you been retained as an expert?
A: Trademark and trade dress infringement, Copyright infringement, Deceptive or False Advertising and brand communications, Disputes between creative consultancies and their clients. Design patents
Q: In what percentage of your cases were you retained by the plaintiff?
A: 60
Q: In what percentage of your cases were you retained by the defendant?
A: 40
Q: On how many occasions have you had your deposition taken?
A: 35+
Q: When was the last time you had your deposition taken?
A: October 29, 2019
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: 35+ at depositions, 4 times in court or arbitrations
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: 4
Q: For how many years have you worked with the legal industry as an expert?
A: 19
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Survey development and analytics
Report writing
Rebuttal reports
Q: What is your hourly rate to consult with an attorney?
A: $400
Q: What is your hourly rate to review documents?
A: $400
Q: What is your hourly rate to provide deposition testimony?
A: $500
Q: What is your hourly rate to provide testimony at trial?
A: $500
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Travel outside of the metro NYC area at $200/hr, capped at 5 hours per day

References

Available Upon Request


Video
Meet Rob A brief overview of my expertise and the brands I have helped develop, and why I may be uniquely qualified to be your expert