Mr. Kenneth C. Free

Straightline Hospitality, Inc.
2808 Ashworth Circle
Las Vegas , NV 89107
Mobile: 805-906-6945
Office: 888-616-8222
Fax: 888-473-6510


Overview: Typical assignments for this expert involve Financial Feasibility, Economic Damages, Lost Profits, Management and Franchise Agreements, Brand Affiliation Issues, Standards of Care, and Hotel Operations. Kenneth Free is a highly credible resource who carries broad and deep knowledge of the hotel business and associated enterprises. His perspectives derive from authentic experiences, tempered by an appreciation for the academic and legal concepts pertinent to expert witness assignments. Prior to opening his own firm in 1992, Mr. Free worked in senior positions with three major hotel companies in real estate development, finance, and operations. His last corporate position was as Director of Real Estate Administration for Hilton Worldwide, where he was responsible for review and approval of all acquisition and development projects worldwide and for negotiating certain transactions of key strategic importance to the corporation.

Areas of Expertise

  • Casino & Gaming Industry
  • Cruise Lines
  • Franchising
  • Hotel & Hospitality
  • Hotel Security
  • Premises Liability
  • Property Management
  • Real Estate Damages
  • Real Estate Finance

Expert Background

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: MBA, Finance, Bloch School of Management, University of Missouri, Kansas City, 1979.
BS, Hotel Administration, Harrah School of Hotel Administration, University of Nevada, Las Vegas, 1972.
Real Estate Broker License #01164691, California Department of Real Estate
Certified Master Hotel Supplier, American Hotel & Lodging Association
Registered Resort Professional, American Resort Development Association
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: Urban Land Institute
American Hotel & Lodging Association
American Resort Development Association
Forensic Expert Witness Association
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: Adjunct Professor (Graduate Finance and Strategic Planning), University of Phoenix
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: no
Q: On how many occasions have you been retained as an expert?
A: 72
Q: For what area(s) of expertise have you been retained as an expert?
A: business feasibility
economic damages and lost profits
harm to usage rights
standards of care; general negligence, including slips & falls, drownings, etc.
transient occupancy tax payments
breach of fiduciary duty
employee class action
liability of brand licensor
hotel financing
franchising issues
Q: In what percentage of your cases were you retained by the plaintiff?
A: 46%
Q: In what percentage of your cases were you retained by the defendant?
A: 54%
Q: On how many occasions have you had your deposition taken?
A: 18
Q: When was the last time you had your deposition taken?
A: 2017
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: 14
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: 7
Q: For how many years have you worked with the legal industry as an expert?
A: First Time: 1994
Began Emphasis in Expert Witnessing: 2008
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: consulting
case development
Q: What is your hourly rate to consult with an attorney?
A: case dependent
Q: What is your hourly rate to review documents?
A: case dependent
Q: What is your hourly rate to provide deposition testimony?
A: case dependent
Q: What is your hourly rate to provide testimony at trial?
A: case dependent
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Out of pocket expenses, including those for travel, are billed without markup.


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