Joel Delman

Informed Innovation
2176 W 24th Street
Los Angeles , CA 90018
Office: 773-517-1862


A former corporate and intellectual property lawyer, I graduated Harvard Law School and later earned a Master's in Industrial Design at Pratt Institute. I've spent the past 24 years guiding innovation through strategic product development. From toys to complex medical devices, I've helped hundreds of clients bridge the gap between creative insight and commercial success, and my background offers a unique understanding of the business side of creativity.

The focus of my work includes the design of compelling aesthetic solutions and brands, as well as the invention of novel features, functionality, and business models which allow clients to capitalize on profitable opportunities in the marketplace. And though I'm no longer an attorney, I advise on all aspects of the protection and monetization of intellectual property, from patents and trademarks to negotiating royalty and licensing agreements. I'm named inventor on over 45 US design and utility patents.

My work has been recognized with awards from The Industrial Designers Society of America, The Consumer Electronics Association, The Toy Manufacturer's Association, The Chicago Athenaeum and ID Magazine, has been profiled in the Wall Street Journal, and featured in books aimed at educating design students about the profession.

As a design consultant to a wide range of markets and industries, I'm in touch with the latest developments in the profession, and keep my finger on the pulse of critical trends in consumer electronics, medical devices, transportation, IOT, toys, and a host of other product categories. I bring that foundation of understanding to my work as expert witness, and it's proven invaluable to developing effective litigation strategies and creative legal arguments.

Designers think in such a unique way that it's been coined “Design Thinking,” while legal analysis requires an entirely different, rigorously analytic perspective. What I enjoy most about my work as expert witness is the application of these distinct ways of approaching problems to disputes involving the protection of design; I have years of experience practicing both modes of thinking, and my value to your case is enhanced by the ability to effectively address legal challenges from both a designer's and a lawyer's perspective.

I'd love the opportunity to answer any questions you might have, discuss my qualifications in more detail, and review the particular issues relevant to your case.

Please feel free to contact me directly at:, or to schedule a meeting via my website:

Areas of Expertise

  • Intellectual Property
  • Licensing
  • Patents
  • Trade Secret
  • Trademarks

Expert Background

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: JD, Harvard Law School
Master of Industrial Design, Pratt Institute
BS, New York University
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: Industrial Designers Society of America (IDSA)
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: Consumer Electronics Show (CES) "Design and Technology Forum"
Southern California Bioscience Association, "Research as the Foundation for Great Design"
Rossmore Academy, "Innovation is Elementary"
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No
Q: For what area(s) of expertise have you been retained as an expert?
A: Design Patent, Trade Dress, Industrial Design, Product Design, Intellectual Property
Q: In what percentage of your cases were you retained by the plaintiff?
A: 66%
Q: In what percentage of your cases were you retained by the defendant?
A: 33%
Q: When was the last time you had your deposition taken?
A: April 26, 2017
Q: For how many years have you worked with the legal industry as an expert?
A: 14
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting, Litigation Support, Reports, Deposition, Testimony, Demonstratives
Q: What is your hourly rate to consult with an attorney?
A: $250/hr
Q: What is your hourly rate to review documents?
A: $250/hr
Q: What is your hourly rate to provide deposition testimony?
A: $300/hr
Q: What is your hourly rate to provide testimony at trial?
A: $300/hr
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: I do not charge for travel time within a 50 mile radius of Los Angeles. Airfare, accommodations, meals, ground transport and other expenses will be billed at cost, at the most economical refundable rate.


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