Jacob Jacoby

Dr. Jacob Jacoby

Jacoby IP Research
160 West 66 Street, Suite 60A
New York , NY 10023
Office: 212-769-2700
Fax: 212-769-2763

Introduction

Jacob Jacoby Research Inc. (d/b/a/ Jacoby IP Research) designs, coducts and critiques surveys conducted for the purpose of being entered as evidence in litigated matters. Our focus is on trademark, deceptive advertising,and patent issues. Qualifications are extensive, including authoring the American Bar Association's treatise entitled Trademark Surveys (forthcoming 2013). For more information regarding qualifications, see www.JacobyResearch.com


Areas of Expertise

  • Advertising
  • Business, Financial & Marketing
  • Intellectual Property
  • Marketing
  • Patents
  • Public Opinion & Survey Research
  • Trademarks

Expert Background

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: Ph.D. in Psychology with minors in Statistics and Sociology
For a more fulsome treatment, see www.JacobyIP.com
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: International Trademark Association; Association for Consumer Research (past president); Society for Consumer Psychology (past president); American Marketing Association; American Psychological Association; American Psychological Society
For a more fulsome treatment, see www.JacobyIP.com
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: At the invitation of the Federal Judicial Center, gave talks on survey research at the FJC's annual workshops for District Court Judges and Magistrates. Jacoby has been an invited speaker on the subjects of litigation surveys and consumer confusion/dilution/deception before scores of organizations, including the International Trademark Association, the International Bar Association, the American Intellectual Property Law Association, the Practicing Law Institute, the Federal Trade Commission, the National Association of Attorneys General, several law schools (e.g., New York University; Fordham University, Franklin Pierce Law Center; Roger Williams University; Benjamin Cardozo Law School; Santa Clara University) and a number of state (California, Virginia) and local (New York City) bar and intellectual property associations. As a professor for 50 years, Jacoby has given hundreds of talks before professional and scholarly organzations.
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No.
Q: On how many occasions have you been retained as an expert?
A: Over 1,000 times over the past 50 years
For a more fulsome treatment, see www.JacobyIP.com
Q: For what area(s) of expertise have you been retained as an expert?
A: For designing, conducting and critiquing consumer surveys for trademark, deceptive advertising or patent litigation. For a more fulsome treatment, see www.JacobyIP.com
Q: In what percentage of your cases were you retained by the plaintiff?
A: Approximately half
Q: In what percentage of your cases were you retained by the defendant?
A: Approximately half
Q: On how many occasions have you had your deposition taken?
A: Approximately 300 times
Q: When was the last time you had your deposition taken?
A: October 2016
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: Several hundred times. Never disqualified as an expert.
For a more fulsome treatment, see www.JacobyIP.com
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: Several hundred times.
For a more fulsome treatment, see www.JacobyIP.com
Q: For how many years have you worked with the legal industry as an expert?
A: Over 40 years. For a more fulsome treatment, see www.JacobyIP.com
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting, designing and implementing surveys, critiquing surveys.
For a more fulsome treatment, see www.JacobyIP.com
Q: What is your hourly rate to consult with an attorney?
A: Attorneys are given the option of either a flat rate per project (which, 99% of the time, turns out to be less than my hourly rate) or my hourly rate, which is $850 per hour.
Q: What is your hourly rate to review documents?
A: When a reasonable number of documents are reviewed as the basis for designing and conducting a survey, for attorneys selecting the flat rate option, there is no additional charge. Otherwise, such time is invoiced at my normal hourly rate, which is $850 per hour.
Q: What is your hourly rate to provide deposition testimony?
A: $1,000 per hour for oral testimony under oath.
Q: What is your hourly rate to provide testimony at trial?
A: $1,000 per hour for oral testimony under oath.
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Travel (and, when applicable, lodging) expenses for work outside of New York City


References

References upon request.