Consulting and expert testimony in marketing and survey research methods and procedures, particularly as they apply to Lanham Act disputes, false advertising, comparative advertising, trademark infringement and trademark dilution.
Specific Areas of Expertise
1. Advertising & Marketing - advertising, cognitive & affective processes in advertising, competition, market analysis, market research, market share, market size, marketing strategy, pricing, product lines, puffery in advertising, sales, sales channels, Lanham Act, False & Misleading Advertising, Trademark Infringement & Dilution, Branding and Brand Value
2. Business & Economics - advertising, intellectual property, lost income, marketing, sales, trademarks
3. Intellectual Property - trademarks
Background
Q: Please list your professional accreditations, degrees, licenses, and certificates granted:A: Former Chairman of the Board of Directors, American Marketing Association
Former Chairman of the Board of Directors, Marketing Research Institute International
MS Industrial Management, Georgia Tech 1973.
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: American Marketing Association (AMA)
American Association for Public Opinion Research (AAPOR)
American Statistical Association (ASA)
Marketing Research Association (MRA)
Institute for Operations Research and the Management Sciences (INFORMS)
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: AMA National Speakers List 1987 - 1998
Regular Tutorial Instructor for the American Marketing Association since 1987
Instructor: Advanced School of Marketing Research, University of Georgia
Guest lecturer: Georgia Institute of Technology
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No
Q: On how many occasions have you been retained as an expert?
A: 30+
Q: For what area(s) of expertise have you been retained as an expert?
A: Marketing & Survey Research methods, procedures, & practice
False & misleading advertising
Trademark and trade dress infringement
Trade Area Analysis
Marketing Plans
Statistical Analysis
Q: In what percentage of your cases were you retained by the plaintiff?
A: 50
Q: In what percentage of your cases were you retained by the defendant?
A: 50
Q: On how many occasions have you had your deposition taken?
A: 20+
Q: When was the last time you had your deposition taken?
A: 08/06
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: 9
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: 9
Q: For how many years have you worked with the legal industry as an expert?
A: 17
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting
Surveys
Database analysis
Reviews of survey research conducted by others
Reports
Expert Testimony
Q: What is your hourly rate to consult with an attorney?
A: $400
Q: What is your hourly rate to review documents?
A: $400
Q: What is your hourly rate to provide deposition testimony?
A: $400
Q: What is your hourly rate to provide testimony at trial?
A: $400
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Travel Expenses
Document duplication expenses
Outside supplier expenses (e.g. for data collection)
Assistance personnel
References
Anthony AnikeefBracewell & Patterson L.L.P.
2000 K Street, N.W., Suite 500
Washington, D.C. 20006-1872
Tel: (202) 828-7636
Fax: (202) 857-2142
email: aanikeeff@bracepatt.com
Terry Ross
Gibson, Dunn & Crutcher LLP
1050 Connecticut Ave, NW
Washington, DC 20036
202 955 8500 (general)
202 955 8664 (Terry)
(tross@gibsondunn.com)
Konrad Trope
Callahan & Blaine
3 Hutton Centre Drive
Suite 900
Santa Ana., CA 92707
(714) 241-4444 ext 361
ktrope@callahan-law.com
Steuart Thomsen
Sutherland, Asbill, Brennan
1275 Pennsylvania Avenue, NW
Washington, DC 20004-2415
202 383-0166
sthomsen@sablaw.com.
Jeffrey Greger, PC
(703) 535-7069
jhgregor@IPFirm.com
R. Wayne Bond
Womble Carlyle Sandbridge & Rice, PLLC
Suite 3500, One Atlantic Center
1201 West Peachtree Street
Atlanta, GA 30309
(404) 888-7410
wbond@wcsr.com
L. Jay Pederson
Partner
Bledsoe Cathcart Diestel Pederson, LLC
601 California Street
San Francisco, CA 94108
(415) 981-5411
jpederson@bledsoelaw.com
