Ms. Suzanne R. Mellen, MAI, CRE, FRICS

HVS San Francisco
116 New Montgomery Street, Suite 620
San Francisco, CA 94105
Web Site
Phone: 4158960868
Fax: 4158960516
Ms. Suzanne  R. Mellen, MAI, CRE, FRICS

HVS San Francisco is a consulting and valuation firm that specializes in the hospitality and gaming industries. With 25 years of experience in providing litigation support, HVS San Francisco has the knowledge and experience to be an asset to any firm.

Background

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: B.S., School of Hotel Administration, Cornell University

Liberal Arts Undergraduate Study – Carnegie Mellon University

Completion of MAI course work - Appraisal Institute

New York University - School of Continuing Education - Real Estate Division



State Certifications:

Arizona, California, Colorado, Hawaii, Oregon, Utah, and Washington

Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: Appraisal Institute - Member (MAI)
• Board of Directors –
San Francisco Bay Area Chapter (1994, 1995)
• Education Committee Chairperson –
Northern California Chapter 11
• Workshop Committee Chairperson –
Northern California Chapter 11
• Division of Courses - National Committee
• Continuing Education Committee –
New York Committee
• Director, Real Estate Computer Show –
New York Chapter

American Society of Real Estate Counselors –
Member (CRE)
• Vice Chair –
Northern California Chapter (1994, 1995)
• Chair –
Northern California Chapter (1996)

National Association of Review Appraisers & Mortgage Underwriters (CRA)
International Society of Hospitality Consultants - Member (ISHC)
Fellow of the Royal Institution of Chartered Surveyors (FRICS)
Cornell Hotel Society
Cornell University – Center for Hospitality Research Board of Directors
American Hotel and Motel Association
California Hotel and Motel Association
Urban Land Institute


Q: Please list any teaching or speaking experience you have had, including subject matter:
A: American Bar Association - Property Tax '92 –
Income Approach
American Institute of Real Estate Appraisers –
Approved Instructor - Hotel/Motel Valuations
Americas Lodging Industry Summit – 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009
Appraisal Institute – National and International Hospitality Markets
Appraisal Institute – National Summer Conference, 2002 The Aftermath: Our World Post September 11 – A Hospitality Perspective
Appraisal Institute – Northern California Chapter, 2001 Annual Fall Conference – Valuing Intangible Assets for Property Tax Assessment Purposes
Appraisal Institute – San Francisco Bay Area Chapter –
Motel Valuation Case Study
California Hotel and Motel Association, 1985 Annual Convention - Development Overview; 1995 - Annual Meeting – Capital Expenditure Requirements
California Receivers Forum, 2002 –
The Receiver as Innkeeper: A Primer on Valuation, Operation and Strategic Disposition of Hotels
Citibank, N.A. - Hotel/Motel Valuations
Cornell University - Real Estate Finance
Cornell Center for Professional Development –
Hotel Workouts
Country Hospitality Conference –
Hotel Development Challenges in the Nineties
Econo-Travel Motor Hotel Corp., Annual Financial Seminar – Hotel Valuation
Fishing for Solutions – 2002, 2003, 2004
Servicing Hotel Defaults in Troubled Waters
Hotel Asset Managers Association – 2003
San Francisco Bay Area Market Overview
Hotel Design 2002, 2004 – HD Town Hall Meeting
The State of Our Industry
Institute of Property Taxation, 1984 Real Estate Symposium – Simultaneous Valuation
Jeffer, Mangels, Butler & Marmaro – Meet the Money, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006


Jeffer, Mangels, Butler & Marmaro Forum –
Answers to Three of the Most Provocative Questions in Hotel Valuation Today
Law Seminars International – Seattle, WA, 2008
Buying & Selling Hotels
Lodging Conference, 1999, 2000
National Association of Review Appraisers and Mortgage Underwriters –
Reviewing a Hotel Appraisal Report 1990
National Conference of State Tax Judges –
Valuation and the Hospitality Industry
Northwest Center for Professional Development –
1986-87 Hotel Development Seminars
NYU Hospitality Industry Investment Conference, 1991, 1992, 1993, 1994, 1995, 2003
Southampton College –
Feasibility Studies and Appraisals
Special American Business Internship Training (SABIT) – 2006 Hotel Management Program
Strategic Hotel Default Lender Summit, 2003
Servicing Loan Defaults in Today’s Uncertain Times
UCLA Hotel Industry Investment Conference, 1995 –2001
ULI San Francisco, 2008 –
Trends in Casino Hotel Properties
University of Denver - Hotel/Motel Valuation


Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No.

Q: On how many occasions have you been retained as an expert?
A: Over 70 times since 1985.

Q: For what area(s) of expertise have you been retained as an expert?
A: Hospitality assets both proposed and existing (hotels, resorts, motels, and multi-use projects) as well as casino projects both proposed and existing.


Q: In what percentage of your cases were you retained by the plaintiff?
A: Approximately 25%

Q: In what percentage of your cases were you retained by the defendant?
A: Approximately 75%

Q: On how many occasions have you had your deposition taken?
A: Over 40 times or in approximately 60% of cases

Q: When was the last time you had your deposition taken?
A: 2009

Q: On how many occasions have you been qualified by a court to give expert testimony?
A: Over 30 times or approximately 40% of cases

Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: Over 20 times

Q: For how many years have you worked with the legal industry as an expert?
A: 25 years

Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Operational Reviews, Revenue Enhancement,
and Expense Containment analyses

Management Contract Negotiation and Asset
Management

In-depth Market Assessments and Feasibility
Analyses

Product Programming Recommendations

Forecasts of Revenue and Expense

Appraisal Review and Management

Litigation Support, Assessment, and
Quantification of Damages

Property Tax Assessment Appeal Advisory
Services and Business and Real Property
allocations

REIT and Prop Co/Op Co lease structuring

Advisory Services to Universities,
Municipalities, and other Agencies regarding
Hotels

Purchase Price Allocations

Structuring of Public Financing


Q: What is your hourly rate to consult with an attorney?
A: Please call

Q: What is your hourly rate to review documents?
A: Please call

Q: What is your hourly rate to provide deposition testimony?
A: Please call

Q: What is your hourly rate to provide testimony at trial?
A: Please call

Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Travel fees

References

References available upon request.

Publications