Applied Marketing Science (AMS) is a survey and opinion research firm that provides consulting services and expert testimony in support of litigation. Founded in 1989 with roots in the MIT Sloan School of Management, AMS applies proven methodologies to a variety of litigation issues where the behavior of current and potential customers is a key determinant in assessing liability or damages. We can evaluate the likely benefits of collecting market reseearch data, assess the strengths and weaknesses of an opposing expert's report, and provide guidance on the deposition and trial questioning of opposing experts. AMS works with a network of talented academic experts to develop comprehensive market research strategies, and often collaborates with nationally-known economic consulting firms.
