Peter Kent is the Author of more books about the Internet than any other author: Search Engine Optimization for Dummies, Pay Per Click Search Marketing for Dummies, Complete Idiot's Guide to the Internet, Poor Richard's Web Site, many more. He has extensive real-world experience: VP of Web Solutions for major ISP; VP of Marketing for Web-applications firm; founder of eBusiness Service Provider funded by one of world's largest VC firms; General Manager for large legal Web site (400,000+ pages); and online-business and e-commerce consulting for wide range of businesses and industries, from law to real estate, insurance to scaffolding; 22 years working online.
Summary of Qualifications –
22 Years Experience in all aspects of online marketing:
Search Engine Optimization (SEO)Search Engine "Link" CampaignsPay Per Click (PPC)
Search-Engine AdvertisingAffiliate MarketingOnline PROnline Advertising"Community" MarketingE-commerce Site DevelopmentWeb Site DevelopmentWeb Application DevelopmentE-mail Newsletter PublishingWeb Project ManagementInterface User DesignImproving Online "Conversions"
Publications
The world's most prolific Internet authorAuthor of the best selling Complete Idiot’s Guide to the Internet, Search Engine Optimization for Dummies, and Pay Per Click for Dummies Search Engine Marketing, Poor Richard’s Web Site and Poor Richard’s Internet Marketing and Promotions, and dozens of other Internet-related books over the last 13 years.An award-winning technology column in two Colorado Newspapers for over 11 yearsStaples.com's E-commerce Expert
Real World Experience
Extensive online experience (bulletin boards and online services), dating back to 1984Working on the Internet day-to-day Internet since 1993Working in software development since 1981…cyberspace-software development since 1991Founder of an e-business service provider, funded by Softbank/Mobius, one of the world's largest venture-capital firmGeneral Manager/Architect of a large site for a consortium of seven law firms; the site has 400,000+ pages, with sophisticated content-management and lead-management utilities running behind the scenesFounded a publishing company, with e-commerce sales, in 1997 VP of Web Solutions for a national ISPVP of Marketing for a Web-development companyConsulting services for scores of companies, large and small, from Amazon.com to Lonely Planet, a small furniture firm to a medical-transcription service, law firms, real-estate firms, and much more.
Public Speaking
Extensive public speaking: 100+ radio show guest appearances, ten years of speaking engagements, including seminars, panels, workshops, teleseminars, etc.
