Experience and Qualifications: Marketing Executive. Client experienced. Advertising Agency background. Marketing, Business Strategies, Advertising Lecturer. Deposition tested.
More than 35 years as a strategic marketing, advertising and media professional. I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney Productions, Security Pacific Bank), within advertising agencies, and as a client, at which several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reported to me.
I received the California State University Ambassadors’ “Polished Apple Award” (2006 and 2008)) for teaching, mentoring and inspiring students, nominated for the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council. I have been a member of the Advertising Club of Los Angeles since 1975, and an active board director. The club's largest membership groups are clients, media, production, creative and advertising agency executives. The Ad Club merged with two other associations into thinkLA in 2006. Since 1975 I have also been a member, board member and executive board member of the Advertising Industry Emergency Fund (AIEF), a volunteer organization of advertising executives brought together to help their colleagues in times of life crisis.
For 30+ years, I have taught in the undergraduate and graduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount and Pepperdine University.
Courses I have conducted include:
• COMM 541: Integrated Media and Communication Strategies
• COMM 542: Business Strategies for Entertainment and Communication Companies
• COMM 599: Global Communications
• JOUR 340: Introduction to Advertising (USC’s advertising minor curriculum affiliated with Annenberg and Marshall schools.)
• MBAM 659 and 660: Business Strategies Development, Execution and Implementation (the final, capstone classes in the MBA program at Pepperdine University)
• MBFE 658: Strategic Marketing
• MKT 100: Conceptual Foundations of American Enterprise
• MKT 304: Marketing
• MKT 307: Marketing
• MKT 528: Marketing Management
• MKT 440: Integrated Marketing Communications
I am concurrently teaching the spring and fall semesters of 2009 at USC and California State University, Northridge (CSUN).
Larry finds creative ways to help you understand your case. Go to www.LondreMarketing.com for more info, on specific cases, quotes and references.
Background
Q: Please list your professional accreditations, degrees, licenses, and certificates granted:A: PROFESSIONAL TEACHING EXPERIENCE:
SENIOR LECTURER/INSTRUCTOR, ADJUNCT FACULTY, LECTURER 1975 - Present
Subjects included Marketing Management, Business Strategies for Entertainment and Communication Companies, Advertising, Promotion, Integrated Marketing (IMC) and others at the following schools and/or departments:
University of Southern California (includes Marshall School, Annenberg School For Communication), Pepperdine University, California State University, Northridge, Loyola Marymount University.
Presently teach at USC and CSUN in the spring, and scheduled for fall 2008.
My courses have included:
COMM 541: Integrated Media and Communication Strategies
COMM 542: Business Strategies for Entertainment and Communication Companies
COMM 599: Global Communications
JOUR 340: Introduction to Advertising (USC’s advertising minor curriculum affiliated with Annenberg and Marshall Schools)
MBAM 659 and 660: Business Strategies Development, Execution and Implementation (the final, capstone classes in the MBA program at Pepperdine University.)
MBFE 658: Strategic Marketing
MKT 100: Conceptual Foundations of American Enterprise
MKT 304: Marketing
MKT 307: Marketing
MKT 528: Marketing Management
MKT 440: Integrated Marketing Communications (IMC)
Concurrently teach spring and fall semesters of 2008 at USC and CSUN.
Conducted Marketing and Business Strategies Classes/Seminars in USA and Shanghai, China.
EDUCATION:
Master of Business Administration - Marketing, University of Southern California, Los Angeles (Dean’s List) January, 1974
Bachelor of Science in Business Administration - Marketing, University of Southern California, Los Angeles (Dean’s List) May, 1971
ONGOING PROFESSIONAL DEVELOPMENT:
USC Global Conference, Tokyo, Japan (2007)
USC Pacific Rim Executive Education Program, Seoul, Korea (2004)
USC Advanced Management Program (1995)
USC Modern Marketing Program (1994)
Town Hall Executive Series, "Leaders Talking to Leaders" (1989)
Claremont Graduate School Advanced Management Program (1983)
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: AWARDS, ACKNOWLEDGMENTS:
“Polished Apple” Award Recipient (2008 and 2006), honoring commitment to students at California State University, Northridge (CSUN)
Nominated USC Parents Association Teaching and Mentoring Award (2006)
Outstanding Citizen Award (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks")
Extraordinary Service Award (1993), Wilshire Chamber of Commerce
Awards for Best Community Program (1991 & 1992), Publicity Club
Award from California League of Cities (1991)
Belding Award (1990), Advertising Club of Los Angeles
PRSA Award (1990)
Joseph Roos Community Service Award (1990), Public Relations Society of America
PROFESSIONAL ASSOCIATIONS:
Board Director - Advertising Club of Los Angeles (1983 – 2006)
Board Director/Executive Board Member/Member – Advertising Industry Emergency Fund (1975 – Present)
Board Director/V.P. - Westwood Hills Homeowners Association (2003 – Present)
Chairman, Advertising Club of Los Angeles, Summer Internship Program
Media Captain, Partnership for a Drug Free America
Advisory Board of Directors, California Special Olympics
Member, thinkLA, evolved from Advertising Club of Los Angeles (2006 – Present)
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: For 30+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount and Pepperdine University.
My courses have included:
COMM 541: Integrated Media and Communication Strategies
COMM 542: Business Strategies for Entertainment and Communication Companies
COMM 599: Global Communications
JOUR 340: Introduction to Advertising (USC’s advertising minor curriculum affiliated with Annenberg and Marshall Schools)
MBAM 659 and 660: Business Strategies Development, Execution and Implementation (the final, capstone classes in the MBA program at Pepperdine University.)
MBFE 658: Strategic Marketing
MKT 100: Conceptual Foundations of American Enterprise
MKT 304: Marketing
MKT 307: Marketing
MKT 528: Marketing Management
MKT 440: Integrated Marketing Communications (IMC)
Concurrently teach spring and fall semesters of 2008 at USC and CSUN.
Conducted Marketing and Business Strategies Classes/Seminars in USA and Shanghai, China.
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: None
Q: On how many occasions have you been retained as an expert?
A: 30+
Q: For what area(s) of expertise have you been retained as an expert?
A: Marketing (Strategic & Tactical Planning)
Marketing Research
Advertising Agency Alliances, practices and tactics Marketing & Business Development
Branding & Advertising
Collateral Materials & Sales Promotion
Communication & Media, including Internet/web
Products & Services
Direct Market Analysis / Identification / Targeting
Direct Marketing/Direct Mail
Entertainment Marketing
Retail
Intellectual Property, Trademarks
Integrated Marketing Communications (IMC)
Q: In what percentage of your cases were you retained by the plaintiff?
A: Approximately 54% in May 2008
Q: In what percentage of your cases were you retained by the defendant?
A: Approximately 46% in May 2008
Q: On how many occasions have you had your deposition taken?
A: More than eleven cases, as of May 2008.
Q: When was the last time you had your deposition taken?
A: Updated in May 2008: State of Washington v. R.J. Reynolds Tobacco Co.
Jurisdiction: Superior Court of the State of Washington (King County)Case No. 96-2-15056-8 SEA
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: None
Q: For how many years have you worked with the legal industry as an expert?
A: Since 2001
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting, preparing and writing declarations, marketing surveys, site inspections, investigations of marketing and advertising practices, writing of questions for counsel in the preparation of a deposition.
Q: What is your hourly rate to consult with an attorney?
A: Negotiable; willing to work with you and your client.
Q: What is your hourly rate to review documents?
A: Negotiable; willing to work with you and your client.
Q: What is your hourly rate to provide deposition testimony?
A: Negotiable; willing to work with you and your client.
Q: What is your hourly rate to provide testimony at trial?
A: Negotiable; willing to work with you and your client.
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Negotiable; willing to work with you and your client.
References
Blumcraft of Pittsburgh, L.P., Plaintiff v. C.R. Lawrence, Inc., a/k/a CRLJurisdiction: United States District Court for the Central District of California
Worked with:
Bruce Gridley, State Bar No.57166
• Bruce Gridley, State Bar No. 57166: “Larry Londre was retained to analyze the economic impact of the improper images for the damages phase of the case. His report was one of the key reasons why the case settled prior to trial. His enthusiastic investigative efforts and innovative methods of calculating damage were invaluable to our success.” Settled in client’s favor in July 2003.
• Bruce Gridley, State Bar No. 57166: “In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry Londre developed data and an analytical approach for the identification of damages…. being able to convince our opponent to settle for an amount which exceeded our initial expectations.”
Gianni Versace, S.p.A. a Foreign Corporation, v. Monir M. Awada, et al., Defendants
Jurisdiction: United States District Court (Central District of California – Western Division)
Case No. CV 03-3254 GPS (RNBx)
Working with:
Bruce C. Gridley, State Bar No. 051766
Kane, Ballmer & Berkman
515 So. Figueroa Street, Suite 1850
Los Angeles, California 90071
Case: Trademark infringements
• Designated expert in February, 2008.
• Report delivered on April 1, 2008.
• Supplemental report delivered on May 1, 2008.
• Designated expert in 2002.
• Report of Declaration in February 2003 and Trial Declarations.
Medicus Formulas, Inc., Plaintiff v. Thane International, Inc.
Jurisdiction: Superior Court of Los Angeles
Worked with:
Attorneys Robert F. Helfing, State Bar No. 904180
Jonathan Pink, State Bar No. 179685, representing Thane International Inc.
Jonathan Pink State Bar No. 179685: “We prevailed on the first phase of the trial (i.e. your analysis and insights on the meaning of “gross media,” and plaintiff settled the next day. A very good result for us. Thanks again for your help.”
Hulme v. Giustino, et al
Worked with:
John Hourihan, State Bar No. 99799
Cheryl Seitz, State Bar No. 209367
Valerian, Patterson, Field, & Stratman
Employees of the Claims Litigation Dept., Farmers Insurance Exchange and Affiliates
1320 Harbor Bay Parkway
Suite 200
Alameda, CA 94502-0612
• Designated expert in November 2003.
• John Hourihan, State Bar No. 99799: “I was defending a large income loss claim brought by an independent film director and producer. Larry Londre provided me with advertising and other industry measures that enabled me to argue that the loss claim was significantly inflated.” “Larry also provided suggestions of how the plaintiff could get back into the business, such as through buying advertising. I found him quite helpful.”
