Marketing, Advertising, Media Expert. Awarded "Citizen of the Year" from the Los Angeles City Council. Expertise on both advertising agency, and client sides. Wide range of marketing and advertising senior-level experience with DIRECTV, Grey Advertising-Worldwide, GE Capital, Alliance Environmental Group, DHX-Dependable Hawaiian Express, Walt Disney Productions, Vons Grocery Company, Bank of America and others.
Along with full time, "real world" marketing consulting business (Londre Marketing Consultants), Larry teaches graduates and undergraduates marketing, strategy formulation--the capstone class at the Pepperdine MBA program, advertising, Integrated Marketing Communications (IMC), and global communication at University of Southern California, Pepperdine University, Calif. State University, Northridge and LMU.
Since 1983, Board of Director of largest Advertising Club (agencies, clients, media, production companies), west of the Mississippi. Expertise in creating and analyzing award-winning marketing, sales, media and collateral programs. Introduced campaigns that translated strategic marketing plans into tactical sales actions. Recognized strengths in executive-level client and strategic partner relationships. Strong conceptual and analytical skills. Expert Witness on Marketing, Advertising, Media, Communication, Intellectual Property, trade marks, service marks cases.
Awarded "Citizen of the Year" from the Los Angeles City Council.
Larry finds creative ways to help you understand your case. Go to www.Londremarketing.com for more info, on specific cases, quotes and references.
Background
Q: Please list your professional accreditations, degrees, licenses, and certificates granted:A: PROFESSIONAL TEACHING/SEMINAR EXPERIENCE:
SENIOR INSTRUCTOR / DISTINGUISHED PROFESSOR: Marketing/ Advertising/ Promotion/Global Communication '75 to Present
University of Southern California (includes Marshall School of Business and Annenberg School For Communication), California State University Northridge, Pepperdine University, Loyola Marymount University
EDUCATION
Master of Business Administration - Marketing, University of Southern California, Los Angeles (Dean's List)
Bachelor of Science in Business Administration - Marketing, University of Southern California, Los Angeles (Dean's List)
Ongoing Professional Development
USC Advanced Management Program (1995)
USC Modern Marketing Program (1994)
Town Hall Executive Series, "Leaders Talking to Leaders" (1989)
Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: AWARDS, ACKNOWLEDGMENTS
Distinguished Professor (1999) California State University, Northridge
Outstanding Citizen Award (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks")
Joseph Roos Community Service Award (1993), Public Relations Society of America
Extraordinary Service Award (1993), Wilshire Chamber of Commerce
Awards for Best Community Program (1991 & 1992, Publicity Club
Award from California League of Cities (1991)
Belding Award (1990), Advertising Club of Los Angeles
PRSA Award (1990)
PROFESSIONAL ASSOCIATIONS
Board of Director - Advertising Club of Los Angeles 1983 to Present
Board of Director/Executive Committee ñ Advertising Industry Emergency Fund (AIEF)
2003 to Present
Board of Director ñ Westwood Homeowners Association und 2003 to Present
Chairman, Advertising Club of Los Angeles, Summer Internship Program
Media Captain, Partnership for a Drug Free America
Advisory Board of Directors, California Special Olympics
Member, Los Angeles Convention and Visitors Bureau
Anti-Fireworks Program, Los Angeles Fire Department
Member, Los Angeles Town Hall
Q: Please list any teaching or speaking experience you have had, including subject matter:
A: Have taught in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business). The classes are COMM 541 Integrated Media and Communication Strategies, COMM 542 Business Strategies for Entertainment and Communication Companies, JOUR 340 Introduction to Advertising, COMM 599 Global Communications. In 2002, I taught in the undergraduate program at California State University, Northridge. The class was MKT (Marketing) 440 Integrated Marketing Communications. And in June and July 2004, Iím teaching the final, capstone classes in the MBA program at Pepperdine University: MBAM 619 Business Strategies Implementation
Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: None
Q: On how many occasions have you been retained as an expert?
A: Fifteen
Q: For what area(s) of expertise have you been retained as an expert?
A: Marketing, Advertising, Intellectual Property, Contracts, Media, Trademarks.
Q: In what percentage of your cases were you retained by the plaintiff?
A: 60%
Q: In what percentage of your cases were you retained by the defendant?
A: 40%
Q: On how many occasions have you had your deposition taken?
A: Two
Q: When was the last time you had your deposition taken?
A: Last week, on a trademark case.
Q: On how many occasions have you been qualified by a court to give expert testimony?
A: Nine
Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: One
Q: For how many years have you worked with the legal industry as an expert?
A: Ten.
Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting, preparing and writing declarations, marketing surveys, site inspections, investigations of marketing and advertising practices, writing of questions for counsel in the preparation of a deposition.
Q: What is your hourly rate to consult with an attorney?
A: Negotiable, willing to work with you and your client.
Q: What is your hourly rate to review documents?
A: Negotiable, willing to work with you and your client.
Q: What is your hourly rate to provide deposition testimony?
A: Negotiable, willing to work with you and your client.
Q: What is your hourly rate to provide testimony at trial?
A: Negotiable, willing to work with you and your client.
Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Miscellaneous
References
Blumcraft of Pittsburgh, L.P., Plaintiff v. C.R. Lawrence, Inc a/k/a CRLUnited States District Court For the Central District of California
ï Worked with Bruce Gridley, State Bar #57166
Burke Williams & Sorensen, LLP
611 West Sixth Street, Suite 2500
LA, CA 90017
ï Worked with James C. McConnon, Esq
Alex Sluzas, Esq.
Attorneys for Plaintiff
Paul & Paul Two Thousand Market Street, Philadelphia, PN 19103
December, 2002 - June, 2003
Type: Report of Declaration and Trial Declaration
Settled in client's favor in July 2003.
Federal Trade Commission, Plantiff v. Steven Patrick Garvey, Mark Levine, Modern Interactive Technology, Inc.
ï Worked with Attorneys, Harry I. Saferstein State Bar #49750 and Nada I. Shamonki, representing Modern Interactive Technology, Inc.
Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C.
1620 26 th Street, Suite 2068N
Santa Monica, CA 90404
June-August, 2001
Type: Research and consultation; case was dismissed
Medicus Formulas, Inc., Plantiff v. Thane International, Inc.
ï Worked with Attorneys, Robert F. Helfing (SB# 904180 and Jonathan Pink (SB# 179685), representing Thane International Inc. in the Superior Court of Los Angeles.
Sedgwick, Detert, Moran &Arnold LLP
801 South Figueroa Street, 18 th Floor
Los Angeles, CA 90017
Deposition taken June 13, 2003
Hulme v. Giustino, et al
ï Worked with Attorneys, John Hourihan and Cheryl Seitz
Declared Expert in November, 2003
Valerian, Patterson, Field, & Stratman
Employees of the Claims Litigation Dept., Farmers Insurance Exchange and Affiliates
1320 Harbor Bay Parkway
Suite 200
Alameda, CA 94502-0612
U-Haul of California, Inc. v. City of Santa Clarita
ï Worked with Attorneys Joseph P. Buchman and Bruce Gridley, State Bar #57166
ï Declared Expert in October 2003
Burke Williams & Sorensen, LLP
611 West Sixth Street, Suite 2500
LA, CA 90017
