Dr. Larry Chiagouris

BrandMarketing Services, Ltd.
333 East 80th street, 2C
New York, NY 10075
Web Site
Phone: 212-988-2882

Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has served as an expert witness or consultant on a wide range of marketing and advertising issues at the federal and state court level or through consultation to Fortune 500 companies. Marketing and media expert with particular expertise related to intellectual property, media, branding and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest strategists and researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

His services to law firms has resulted in his providing depositions and written declarations, affidavits, testimony and opinions on cases involving major companies, including Sprint, Coors Brewing, Avis and other important litigation.

Summary of litigation experience:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants

Recent engagements have been conducted in collaboration with the following law firms:
Akerman
Akin Gump Strauss Hauer & Feld
Anthony Ostlund Baer & Louwagie, P.A.
Baker & McKenzie
Barr, Murman, Tonelli
Bennett, Bricklin & Saltzburg
Bilzin Sumberg Baena Price & Axelrod LLP
Buchanan Ingersoll & Rooney PC
Carroll, Burdick & McDonough LLP
Davis Wright Tremaine LLP
Day Pitney
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Frankel& Abrams
Gibbons
Harrington, Ocko & Monk, LLP
Kellogg, Huber, Hansen, Todd, Evans & Figel
Jones Day
Kitch Drutchas Wagner Valitutti & Sherbrook
Lackenbach Siegel LLP
McDonnell Boehnen Hulbert & Berghoff LLP
Nixon Peabody
Ropers, Majeski, Kohn & Bentley
Russ August & Kabat
Samuel Hirsch & Associates
Skousen Law
Stevens & Lee
Thomas, Thomas & Hafer
Vinson & Elkins, LLP
Vorys, Sater, Seymour and Pease
Wachtell, Lipton, Rosen & Katz

He is a former Member of the Board of Directors of the American Marketing Association and past Chairman of the Advertising Research Foundation. He has been responsible for work on behalf of leading companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. Areas in which he has substantial expertise include:

Survey research
Copyright issues and claims
Fraud and misrepresentation
False and misleading advertising
Confusing communications
Market size estimation
Media claims
Anti-competitive behavior
Lanham act support
Trademark and trade dress infringement
Antitrust and market power issues
Class actions
Patent Litigation
Determination of liability and damages

He provides expert opinion on obtaining or evaluating market and marketing or survey research data as well as consumer behavior and consumer preference. He provides opinion on how people might behave or what they might do in a real or hypothetical situation. He currently teaches advanced advertising and marketing courses as a Professor of Marketing at Pace University in New York City. He has held senior executive marketing positions with Fortune 500 companies and at major advertising and PR agencies.

He received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations including the American Marketing Association, the Advertising Research Foundation, the Direct Marketing Association, the Public Relations Society and the Media Council.

Background

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: B.S., Economics, Magna Cum Laude, New York University;
M.B.A., Industrial Psychology, City Univerisity of New York, Bernard Baruch Graduate School of Business;
A.P.C., Marketing, New York University
MPhil., Business, City University of New York;
Ph.D., Business with a specialization in Marketing and Consumer Behavior, City University of New York;
Google Certification expected November 2012

Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: Advertising Reseach Foundation (Past Chairman)
American Marketing Association (Past President of New York Chapter and Former Member of the Board of Directors at the Natinal Level)

Q: Please list any teaching or speaking experience you have had, including subject matter:
A: I have spoken at more than 40 conference sponsored by the American Marketing Association, the Advertising Research Foundation, Public Relations Society of America, the Direct Marketing Association, the Chicago Media Society and the Institute for Broadcasting

Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No.

Q: On how many occasions have you been retained as an expert?
A: 6 times in the previous 12 months

Q: For what area(s) of expertise have you been retained as an expert?
A: Marketing, Advertising, False Advertising, Communications, Branding, Patent, Trademark and Copyright issues

Q: In what percentage of your cases were you retained by the plaintiff?
A: 45%

Q: In what percentage of your cases were you retained by the defendant?
A: 55%

Q: On how many occasions have you had your deposition taken?
A: 4 times in the past 14 months

Q: When was the last time you had your deposition taken?
A: November 2014 (as of November 21, 2014)

Q: On how many occasions have you been qualified by a court to give expert testimony?
A: Twice in the past year

Q: On how many occasions have you testified as an expert in court or before an arbitrator?
A: 6 times

Q: For how many years have you worked with the legal industry as an expert?
A: 25 years

Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting, written opinions, reports, surveys, evaluations, estimates, declarations, affadavits

Q: What is your hourly rate to consult with an attorney?
A: Depends on the nature of the assignment, but no less than $500 per hour and no more than $550 per hour

Q: What is your hourly rate to review documents?
A: Depends on the nature of the assignment, but no less than $500 per hour and no more than $550 per hour

Q: What is your hourly rate to provide deposition testimony?
A: Depends on the nature of the assignment, but no less than $400 per hour and no more than $500 per hour

Q: What is your hourly rate to provide testimony at trial?
A: Depends on the nature of the assignment, but no less than $450 per hour and no more than $500 per hour

Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: In addition to the fees noted above, all out of pocket travel expenses are billed at cost

References

Robert P. Fletcher, Esq.
Nixon Peabody, LLP
401 Ninth Street NW
Suite 900
Washington D.C., 20004
rfletcher@nixonpeabody.com
202.585.8323

Jed L. Berman, Esq.
Kasowitz, Benson, Torres and Friedman
1633 Broadway
New York, NY 10019
212.506.1925
jbergman@kasowitz.com

Elise Vasquez, Esq.
Ropers Majeski Kohn & Bentley
1001 Marshall Street
Redwood City, CA 94063
650.780.1631
evasquez@ropers.com

Whitney Gibson, Esq.
Vorys, Sater, Seymour and Pease
221 East Fourth Street,
Suite 2000, Atrium Two
Post Office Box 0236
Cincinnati, OH 45201-0236
513.723.4823
wcgibson@vssp.com

Jon M. Pellett, Esq.
Barr, Murman, Tonelli
201 East Kennedy Blvd. Suite 1700
Tampa, Florida 33602
813.223.3951
JPellett@BarrMurman.com

Marc Wolinsky, Esq.
Wachtell, Lipton, Rosen & Katz
51 West 52nd Street
New York, NY 10019
212.403.1226
mwolinsky@wlrk.com