Gary Lessner has over 35 years of experience in the advertising / marketing business. He has been an advertising industry journalist, CEO of a major New England advertising agency and is immediate past-President of Transworld Advertising Agency Network, an international trade association. He is an expert in several disciplines within the advertising / marketing fields, with special knowledge of agency / client relations, remuneration, employee and vendor relations. He is also knowledgable in the areas of puffery, copyright and trademark infringement, ownership of materials and other aspects of the creative and business sides of the advertising industry.

Background

Q: Please list your professional accreditations, degrees, licenses, and certificates granted:
A: BA Economics, Guilford College, Greensboro, NC

Q: Please list your affiliations or memberships in any professional and/or industry organizations:
A: Transworld Advertising Agency Network (TAAN)

Q: Please list any teaching or speaking experience you have had, including subject matter:
A: Regular speaker at meetings of TAAN in US and Europe on a broad range of advertising / marketing issues.

Q: Have any of your accreditations ever been investigated, suspended or removed? (if yes, explain)
A: No

Q: On how many occasions have you been retained as an expert?
A: 6

Q: For what area(s) of expertise have you been retained as an expert?
A: Agency remuneration, billing analysis, vendor/employee compensation, creative analysis, ownership of materials

Q: In what percentage of your cases were you retained by the plaintiff?
A: 50%

Q: In what percentage of your cases were you retained by the defendant?
A: 50%

Q: On how many occasions have you been qualified by a court to give expert testimony?
A: 2

Q: For how many years have you worked with the legal industry as an expert?
A: 4

Q: What services do you offer? (E.g.: consulting, testing, reports, site inspections etc.)
A: Consulting, document and financial analysis (invoices, contracts, agency-client communications, etc.), report writing, creative evaluation, pricing and charging analysis; expert witness reports, expert witness rebuttal

Q: What is your hourly rate to consult with an attorney?
A: 250

Q: What is your hourly rate to review documents?
A: 250

Q: What is your hourly rate to provide deposition testimony?
A: 250

Q: What is your hourly rate to provide testimony at trial?
A: 250

Q: Please list any fees other than those stated above (E.g.: travel expenses, copy fees, etc.)
A: Travel expenses, other out-of-pocket costs @ actual cost. Travel time @ $50/hr.

References

Douglas J. Wood
Reed Smith
599 Lexington Ave.
New York, NY 10022
212-521-5400
dwood@reedsmith.com
Thomas J. Rebull
Broad and Cassel
201 South Biscayne Blvd.
Miami, FL 33131
305-373-9400
trebull@broadandcassel.com
Stephen E. Noona
Kaufman & Canoles, P.C.
150 West Main St., Suite 2100
Norfolk, VA 23510
757-624-3239
senoona@kaufcan.com
Thomas B. Kelly
Bowman Green & Kelly PLLC
501 Independence Parkway, suite 110
Chesapeake, VA 23320
757-548-2323
tkelly@bgklaw.net
Jonathan D. Jay
Patterson, Thuente & Skaar, P.A.
4800 IDS Center
80 South 8th Street
Minneapolis. MN 55402-2100

Publications